Brief: You must create the name, logo and applied identity for the Museum of the Circus. This must be done using typography as the main vehicle of expression.
Solution: The brief asked for a specific target audience, so I decided to create an adult-oriented museum. My idea was based around the idea of contrast and black & white, because I thought the circus consisted of contrasting elements - e.g. fantasy and reality, spotlights and darkness, etc.
I also created two different typefaces inspired by beams of light.
---------- Typefaces ------------
Typeface inspired by beams of light
Screen-printed poster
Typeface used for the logo
